Listen to my thoughts about Seo
HERE’S THE 1 Thing THAT FORCES GOOGLE TO Give you Leading PRIORITY AND BYPASS YOUR COPETITORS:
contextual link building
Search engine optimization (Seo) will be the process of improving the visibility of a web site or a web page in search engines by way of the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and much more often a site appears within the search outcomes list, the more visitors it will receive from the search engine's users. Seo may target different kinds of search, including image search, local search, video search, academic search,[] news search and industry-specific vertical search engines.
As an Web marketing technique, Search engine optimization considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a web site might involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to improve the number of backlinks, or inbound links, is another Search engine optimization tactic.
Why Should You Learn About Search engine optimization?
Seo is not only for online marketers. As a web designer or frontend developer, most on-site Search engine optimization is your responsibility.
If your site isn't search engine friendly, you might be losing a lot of visitors that you’re not even aware of. Keep in mind, besides visitors typing in "www.yourwebsite.com" and backlink referrals; search engines are the only way people can find your site.
There are many advantages of getting a high ranking website. Let’s use ndesign-studio.com for instance. I have, on average, about 14,000 visitors a day. About 40 - 45% of that visitors comes from search engines (about 6000+ referrals a day). Envision, with out search engine referrals, I would be losing thousands of visitors everyday. That indicates, I’m risking losing potential clients too.
Search engine optimization is also a value-added service. As a web designer/developer you are able to sell your Seo skills as an extended service.
How Search Engines Function?
First, let's take a look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a "web spider" or "web crawler" that crawls the internet. The primary purpose of the spider would be to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index.
When searchers enter a query within the search box of a search engine, the search engine’s job is to discover probably the most relevant results to the query by matching the search query to the information in its index.
What makes or breaks a search engine is how well it answers your question whenever you perform a search. That’s according to what’s called the search engine algorithm which is essentially a bunch of factors that the search engine uses to say “hey is this page RELEVANT or NOT?”. The higher your page ranks for these factors (yes some factors are much more important than others) than the higher your page will get displayed in the search engine result pages.
Each search engine has its own algorithm in ranking web pages. Understanding the general elements that influence the algorithm can affect your search result position, and this is what Seo experts are hired for. An SEO’s job has two aspects: On-Site and Off-Site.
On-Site Search engine optimization: are the things which you can do on your site, such as: HTML markups, target keywords, internal linking, website structure, etc.
Off-Site Search engine optimization: are the things which you have much less control of, such as: how many backlinks you get and how people link to your website.
This is really a guide for designers and developers. The primary concern will be the On-Site aspects. Secretly although, in the event you do your job right… and design a stunning site… and/or produce helpful content… you will get Off-Site backlinks and social bookmarks without even lifting a finger.
Once you have a subject for readers; help search engines find it. Keyword Density is the number of times a keyword appears in a page compared to the total number of words. You want to make sure your key phrases are included in the crucial areas:
the Title Tag
the Page URL (friendly URL)
the Primary Heading (H1 or H2)
the first paragraph of content.
a minimum of three times within the body content (more or less depending on quantity of content and if and only if it makes sense).
Most people aim for a keyword density of 2% (i.e. use the keyword 2 times for every 100 words). But what if your keyword phrase is “SEO for Internet Designers and Internet Developers” how many times can you repeat that prior to it sounds just plain unnatural? Write for your readers not for search engines. If you follow the suggestions in this article you’ll be writing naturally for your readers; which works for the search engines too.
Warning: Do not over fill your page with the same keywords or you may be penalized by search engines for keyword stuffing.
Do you would like the search engine to see each and every page on your web site? Help the search engine spider do its job. There should be a page (like a sitemap or blog archives) that links to all the pages on your website.
Tip: You can promote the more important pages by inserting text links inside body content. Make certain you use relevant linking text and steer clear of using "click here" (as mentioned earlier).